Industry: GovTech / Social Innovation
Context:
The startup had a powerful platform helping underrepresented communities access legal aid — but uptake was limited due to cold institutional messaging.

Industry: Tech/Scale-Up
Context:
The company had product traction but struggled to attract top-tier talent in a competitive city.

Industry: Workflow Automation
Context:
After Series A, the platform had grown fast but was hitting a ceiling. Growth felt stagnant, and sales cycles were long.

Industry: Language Learning
Context:
The app had 3 different personas: heritage learners, hobbyists, and academic users. Engagement dropped because content and messaging weren't relevant across all segments.

Industry: AI / Creative SaaS
Context:
An AI-powered app for creators had 3 co-founders, 1 prototype, and 100 directions. Every pitch sounded different, every deck had a different personality.

Industry: Skincare / BeautyTech
Context:
A new skincare product entered a saturated market. It had superior formulation but lacked brand distinction.

Industry: EdTech
Context:
The product launched prematurely under stakeholder pressure. UX was undercooked, value was unclear, and early adopters churned fast. Morale in the product and marketing teams was low.

Industry: Consumer Tech
Context:
A startup had reached product-market fit but was now scaling aggressively. Marketing was producing campaigns, sales was customizing pitch decks, and design was pushing out brand assets — but none of it matched. Every touchpoint diluted the brand and confused users and partners.

Industry: B2B SaaS (Data Infrastructure)
Context:
The product team was hitting all the KPIs — but the board wasn't buying the growth story. Despite strong metrics, presentations felt too technical, and the founders struggled to make the case for continued investment.

Industry: MediaTech / Interactive Storytelling App
Context:
The company was moving from MVP (minimum viable product) to MLP (minimum lovable product). While the product team focused on building features for user delight, retention had dropped and investors were pressing for clearer traction. The product's core positioning had become misaligned with...