High intent customer-led mindset shift!

I create impactful brand strategies for targeted audiences across multiple channels and cross-functional teams. With experience in SaaS startups and DTC brands worldwide, particularly in Europe, I utilize cultural insights to inform my approach.

I design customized ecosystems that are customer-centric. I implement psychological operations to manage biases and heuristics effectively.

I excel in researching, testing, and iterating on niche trends. I believe in fostering an innovative mindset that enhances brand testing through AI, segmentation, and risk assessment techniques. Additionally, I possess a strong understanding of production, art direction, and collaboration with product teams and stakeholders.My holistic approach ensures that every campaign not only resonates with the intended audience but also aligns seamlessly with their values and needs. By leveraging data-driven insights and embracing a test-and-learn methodology, I continuously optimize strategies to maximize engagement and conversion rates.

Furthermore, I prioritize building authentic connections with consumers through storytelling and personalized content that speaks directly to their experiences and aspirations. This dedication to authenticity and relevance enables brands to cultivate lasting loyalty and turn it into sustainable growth.

In collaboration with cross-functional teams, I strive to create synergies that enhance the overall brand experience, driving both short-term success and long-term brand equity. Whether through innovative digital tools or traditional marketing tactics, my goal is to deliver measurable results that propel brands forward in an ever-evolving market landscape.