Internal Narrative Alignment for Pre-Seed Startup

30/05/2025

Industry: AI / Creative SaaS
Context:
An AI-powered app for creators had 3 co-founders, 1 prototype, and 100 directions. Every pitch sounded different, every deck had a different personality.

Problem:
Without alignment, they couldn't secure funding or a team. Their product was complex, and they lacked a shared story that even they believed in.

My Role:
Hired by a VC scout to "clean the house" before seed round.

What I Did:

  • Ran a founder alignment session to uncover hidden tensions in vision and values

  • Created a "One-Page Strategic Story" that clarified their why, how, and for whom

  • Built a Pitch Narrative Map that let each founder speak from a consistent place while keeping their voice

  • Designed first brand deck and Notion-based knowledge library

Team Involved:
Founders, Seed Advisor, Product Designer

Results:

  • Helped raise €700k within 3 months

  • Streamlined onboarding of 3 new hires

  • Gave team internal clarity that improved roadmap prioritization

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