Growth Roadmap for a Post-Series A SaaS Platform

30/05/2025

Industry: Workflow Automation
Context:
After Series A, the platform had grown fast but was hitting a ceiling. Growth felt stagnant, and sales cycles were long.

Problem:
Teams were operating reactively. The product solved real problems, but buyers didn't understand the value fast enough. There was no clear growth roadmap.

My Role:
Strategic Growth Consultant brought in by the board.

What I Did:

  • Led a growth audit across marketing, sales, and customer success

  • Identified key drop-off points in the buyer journey

  • Built a "Revenue Narrative" that matched buyer psychology at each stage

  • Implemented a Growth Playbook with campaign themes, ideal customer profiles, and asset matrices

Team Involved:
VP of Sales, Growth PM, Marketing Ops, Customer Support Lead

Results:

  • 18% improvement in lead-to-demo conversion

  • Deal cycles shortened by 12 days

  • Created foundation for Series B story

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