Designing a Strategic Hiring Narrative for Talent Brand

30/05/2025

Industry: Tech/Scale-Up
Context:
The company had product traction but struggled to attract top-tier talent in a competitive city.

Problem:
Candidates couldn't feel what the company stood for. The culture was good, but invisible. The employer brand was flat.

My Role:
Talent Brand Strategist on a short-term transformation sprint.

What I Did:

  • Interviewed employees across functions for emotional "hooks"

  • Created a Talent Value Proposition Framework aligned with the company's vision and personal development DNA

  • Built an internal rallying narrative for hiring managers

  • Supported HR in redesigning job descriptions, onboarding decks, and recruitment campaign pages

Team Involved:
Head of People, Talent Acquisition Lead, Brand Designer

Results:

  • Doubled applications for key technical roles

  • Cut early-stage attrition by 26%

  • Increased Glassdoor reviews by 1.2 stars in 4 months

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