Let's say you've built a brand. You've got a logo, a color palette, maybe even a tagline that feels clever in the right light. You're posting things. Sending emails. You've got a website that loads (usually). So now the question becomes: Is it working?
Let's be real: launching a beauty brand in today's saturated market feels like whispering in a stadium full of megaphones. So how do some indie brands go from unknown to everywhere in under a year without burning through their entire budget?