"Absorb what is useful, discard what is not, add what is uniquely your own."

Bruce Lee

ABOUT ME

I'm a Brand Strategy Consultant and Growth Advisor, an enthusiastic goal digger, always striving to help brands and companies discover their unique story and amplify it in ways that resonate with their audience.

With a clear strategy in mind, I'm driven by the bigger picture, ensuring that every initiative has a lasting impact.

I'm convinced of the power of tailored content marketing, crafted to connect with the right community and spark meaningful engagement.

A no-nonsense communicator and creative challenger, I thrive in teams where collaboration pushes boundaries.

Eager to learn and share, I'm always ready to roll, combining curiosity with a results-oriented mindset to deliver compelling, impactful solutions.

Specialties:

- Go-to-Market Strategy (Launch, Pricing, Distribution)
- Product & Brand Management
- Paid & Owned Media Strategy (Execution & ROI)
- Retail Merchandising & Consumer Experience
- Brand Compliance & Governance

- KPI Tracking & Forecasting
- A/B Testing, User Feedback Loops
- Strategic Project Management
- Cross-Team Workflow Optimization
- Customer Experience & Value Proposition Design